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Whether your campaign is best suited to a celebrity endorsement
or product placement, because no two campaigns are ever identical,
the one thing we already know is that your specific requirements
will be unique to your company or the brand you are seeking to promote.
When you make an initial enquiry with our team, there are several
basic pieces of information we will need from you in order to take
things to the next stage. Depending on the nature of your project,
these may include the following;
1. Details of Product/Brand/End Client
2. Duration & Timeline — Is this a one-off
campaign or an on-going project?
3. Target Demographic — Who is the campaign
aimed at?
4. Short Listed Celebrities — For endorsements,
which names do you have in mind for your campaign, or what sort
of person would you like us to consider on your behalf?
5. Television & Feature Film — For product
placements, which television programmes or feature films can be
most easily associated with your brand, and why?
6. Physical Involvement — Which activities
such as personal appearances, photo shoots, voice over recordings,
store openings, launches and exhibitions etc will the celebrity
need to undertake to fulfil their commitment for your campaign?
7. Aims & Objectives — What results are
you expecting from the campaign?
8. Territories — Where and how will the campaign
run?
9. Budget — Whilst you may not have a specific
budget assigned yet, we will need to know a ballpark of the fee
you are assigning to the endorsement or product placement element
of the campaign.
10. Background — As much information as possible
about the background of your company and/or the product will be
extremely helpful in planning the campaign.
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